GPSR on Kaufland Marketplace: What Sellers Need

What Kaufland asks for

Kaufland's seller-university GPSR page describes a manufacturer-or-Responsible-Person contact block: a name, company or person, a postal address, an electronic address, email or a website URL, and an optional phone number. In the older schema, only one of the two records, manufacturer or Responsible Person, could be submitted per article at a time, not both. Kaufland's newer product-data attribute UI splits this into two parallel sets of fields, one for the manufacturer or importer and one prefixed for the Responsible Person, each with a Name, Address, E-Mail, Telefon and URL der Website field.

Where fields are entered

Third-party ERP tooling (JTL) mirrors these same target fields through its own template variables, manufacturer company name, street, postcode, city, country, email, phone and website, with a parallel branch for the Responsible Person. Accepted file formats for the safety data sheet upload are JPG, GIF, SVG, PNG or PDF, per a summary of Kaufland's page.

What happens if it's missing, and the 15 May 2026 cutover

Kaufland states listings lacking the required information are systematically excluded from sale. Kaufland's page also names a hard migration date, confirmed verbatim on direct re-fetch.

Am 15. Mai 2026 wird die alte Verwaltungsseite vollständig entfernt, ebenso wie das Attribut product_safety_contact aus den Produktdaten im Seller Portal.

Until then, both the old and new pages stay visible: "Bitte beachten Sie, dass während dieser Übergangsphase bis zum 15.05.2026 sowohl die alte als auch die neue Seite sichtbar bleiben" (Please note that during this transition phase until 15.05.2026, both the old and the new page remain visible).

Where buyers see it

Kaufland confirms the data displays on the product detail page in separate tabs for manufacturer and EU Responsible Person, and that this display changes on the same 15 May 2026 date as the backend migration: "Hinweis: Änderungen werden ab dem 15.05.2026 auf den Produktdetailseiten sichtbar sein" (changes will be visible on the product detail pages starting 15.05.2026).

Marketplace-specific quirks

• Non-EU manufacturers. "Für Hersteller außerhalb der EU ist die Angabe einer verantwortlichen Person in der EU obligatorisch" (For manufacturers outside the EU, stating a responsible person in the EU is mandatory).
• Language. Safety guidelines must be provided in the national language of the specific storefront: German for kaufland.de and kaufland.at, Polish for kaufland.pl, Czech for kaufland.cz, Slovak for kaufland.sk.
• Not part of onboarding. GPSR does not appear on Kaufland's seller-registration page, which covers business registration, EAN/GTIN, packaging EPR and tax registration instead. GPSR data is a per-listing requirement handled after registration, not a signup gate.
• Pre-13-December-2024 stock. Not addressed anywhere in Kaufland's fetched pages. Open question.

How Ariadne's record maps onto Kaufland's fields

Ariadne's manufacturer block, name, address, email, lines up with Kaufland's manufacturer or importer fields, and the Responsible Person block lines up with the parallel Responsible Person set once your Kaufland account has migrated to the new attribute model. Since Kaufland's older schema accepts only one of the two records per article, if you're still on the old system before 15 May 2026, submit whichever one applies: Responsible Person if your manufacturer is outside the EU, manufacturer contact if it isn't, rather than both. Ariadne's warnings array still needs translating into the storefront's own language before you paste it in, since Kaufland requires that per market.