Does GPSR Apply to Handmade Products?

There is no small-batch carve-out in this regulation. If you sell what you make, the law calls you a manufacturer whether you have a factory or a kitchen table.

Last reviewed 8 September 2026. Written by the Ariadne team from the regulation text and marketplace documentation. Not legal advice.

The short answer: no exemption exists

A full read of the regulation's 52 articles and its definitions turns up no exemption, reduced obligation, or size threshold for handmade, artisan, craft or small-batch goods. The definition that catches everyone is the same one that catches a factory.

'manufacturer' means any natural or legal person who manufactures a product or has a product designed or manufactured, and markets that product under that person's name or trademark.

What makes a hobby into a 'manufacturer'

GPSR attaches to commercial activity, not to any particular scale of production.

'making available on the market' means any supply of a product for distribution, consumption or use on the Union market in the course of a commercial activity, whether in return for payment or free of charge.

A single gift you hand to a friend is unlikely to be a commercial activity. Running an Etsy shop, or repeatedly selling the same items at a craft fair and online, is. The regulation's own wording does not set a minimum number of sales or a minimum revenue figure before it applies.

What actually applies once you're in scope

  • An internal risk analysis and technical documentation, kept for 10 years, sized to the actual risk your product carries (Article 9(2), 9(3)). A candle's documentation looks nothing like a children's toy's, but the obligation to have some documentation does not disappear because you work alone.
  • A type, batch or serial number, or another identifying element, on the product where its size allows (Article 9(5)).
  • Your name and contact address on the product or packaging (Article 9(6)).
  • Instructions and safety information in a language your buyer's Member State can understand, unless the product is safe to use without them (Article 9(7)).
  • A way for buyers to reach you with complaints, and a duty to act if you learn your product is dangerous (Article 9(11), 9(8)).

The regulation does offer one thing to small producers, but it is help, not relief. Article 17(2) requires the Commission and Member States to give free guidance to businesses, "with particular regard to the needs of those that qualify as SMEs, including micro-enterprises." That is guidance for understanding the rules, not an exemption from them.

The listing disclosure is not scaled down either

Article 19's four required disclosures for an online listing apply the same way to a one-person Etsy shop as they do to a factory-run Amazon brand: manufacturer identity, an EU Responsible Person if you are not EU-established, product identification including a picture, and warnings in the buyer's language. See GPSR Article 19 explained for the full breakdown.

How this looks across a few small-batch categories

  • A candle maker. The risk analysis that matters is genuinely about the candle, burn time, container heat, wick material, not a generic template. The batch number can be as simple as a poured date written on the jar's base. The warning still has to be in the buyer's language, not just the seller's own.
  • A jewellery maker selling on Etsy. If the pieces use nickel or other regulated materials, the technical documentation has to say so, and the disclosure still needs a manufacturer name and address, which for a sole trader is your own name and your own contact details, not a shop username.
  • A knitter or fibre artist selling finished garments. Children's sizes carry higher scrutiny than adult sizes because the foreseeable user is a child. The instructions and safety information (care labels, choking-hazard warnings on small attached pieces like buttons) still have to meet Article 9(7)'s language standard.

When 'occasional' isn't occasional

A seller who lists five items a year on Etsy and a seller who runs it as a full-time shop are both inside Article 3(6)'s "commercial activity" once money changes hands for goods offered repeatedly to the public. The regulation does not scale the underlying duties down for low volume, only Article 17(2)'s promised guidance acknowledges that smaller operations exist, and that guidance is aimed at helping you meet the requirements, not lowering them. If you are unsure whether your selling counts as commercial, the practical marker is whether you are offering the same or similar items for sale to the public on an ongoing basis, rather than making a single item for a specific person on request.

If your materials come from outside the EU

Sourcing raw materials, beads, fabric, blanks, from a non-EU supplier does not make that supplier the manufacturer of your finished product. You are the manufacturer of what you assemble and sell under your own name. If you yourself have no EU establishment, you need an EU Responsible Person exactly like any other non-EU manufacturer. See GPSR for private label sellers sourcing from China for the same mechanics applied to a factory-made product. The scale is different, a single crafter buying beads from a wholesaler is not running the same kind of supply chain as a private label brand contracting a full-scale factory, but the legal question the regulation asks is identical: whose name is on the finished product when it reaches the buyer.

Frequently asked

I only sell a handful of items a year. Am I really covered?

If those sales are a commercial activity, in return for payment, the regulation's "making available on the market" definition is not itself limited by volume. There is no numeric sales threshold in the text.

Is there a lighter version of the listing disclosure for small sellers?

No. Article 19's four required disclosures apply the same way to every seller placing a commercial offer online, regardless of size.

What about the guidance the EU promises for micro-enterprises?

Article 17(2) requires the Commission and Member States to give SMEs and micro-enterprises free guidance on the rules. That is help understanding your obligations, not an exemption from them.

Does this apply to a one-off custom piece made for a friend?

A single non-commercial favour is unlikely to meet GPSR's commercial-activity test. A recurring shop selling for payment does.

Sources

  1. Regulation (EU) 2023/988 on general product safety, EUR-Lex

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