GPSR on Amazon: What Sellers Must Add

What Amazon actually asks for

Amazon's own seller forum announcement lists five things EU-store sellers of non-food products need: Responsible Person information, manufacturer contact details, importer information, unique product identifiers, and warning and safety information. In practice this collapses into three checks tracked per offer on Account Health: an EU Responsible Person, a manufacturer contact, and warning and safety information (or an acknowledgement that the product does not need any).

Field and attribute names

Where you enter it

1. 1

   Register the contacts once

   Manufacturer and EU Responsible Person records are created in Seller Central first. Listings then reference the record by its email address, which must be an exact match.

2. 2

   Add the attribute to each listing

   Through the Add compliance information widget under Account Health, in bulk through Catalogue > Add products via upload (Amazon generates one spreadsheet template per store, in that store's language), or programmatically through the Listings Items API or the JSON_LISTINGS_FEED.

3. 3

   Wait for review

   Amazon states bulk spreadsheet submissions can take up to 14 working days to review. We could not find an Amazon-published figure for individual submissions.

What happens if it's missing

After December 13, if we become aware of non-compliant offers, such as those with invalid information or expired contracts, we will deactivate them.

Non-compliant listings also become ineligible for flash sales, and Amazon says compliant data displays on the product detail page within 24 hours of confirmation.

Where buyers see it

Amazon says Responsible Person and manufacturer information, along with relevant images and safety documents, display on the product detail page "within 24 hours of confirmation." Amazon staff have also described a "Safety and Product Resources" section that separates compliance images and documents from marketing images, though a German-language secondary source reports a different label on that storefront, so the exact wording may vary by marketplace.

Marketplace-specific quirks

• UK versus EU stores. Amazon's own wording: "For listings on Amazon UK-based store, you don't need to submit any information to Amazon. You must, however, submit the required information for listings on Amazon EU-based stores." Amazon does not collect GPSR data for amazon.co.uk even though it ships to Northern Ireland, where GPSR still applies as a matter of law regardless of what Amazon's form asks for. See GPSR, the UK and Northern Ireland.
• Non-EU sellers. Amazon staff confirm "all sellers (including non-EU based) are required to appoint an EU-based Responsible Person for the products."
• Pre-13-December-2024 stock. Amazon's own posts do not mention any grandfathering. The stated enforcement line is simply that non-compliant offers get deactivated once Amazon becomes aware of them.
• Validation rules. Contact addresses must be written in an official EU language, phone numbers need an international prefix (+ or 00) with 7 to 15 digits and no spaces, and fields cannot contain accented characters such as ä, ö or ß.
• Excluded categories Amazon names. Medicinal products, food and drinks, and living plants and animals.

How Ariadne's record maps onto Amazon's fields

Ariadne's manufacturer profile (name, trade name, address and email, plus the EU Responsible Person block when the manufacturer is outside the EU) is built to answer the two contact records Amazon asks you to register once and then reference by email. The product record's traceability ID, batch number, image and language-tagged warnings cover the identification and safety-information side of the same check. Ariadne does not submit anything to Amazon for you: its fields are per-brand or per-ASIN inside Seller Central, so you still paste or upload the generated block yourself, or use it to fill in the compliance widget by hand. Start with the Article 19 disclosure generator.